Linkedin ProActive Workshops

Why Linkedin
Linkedin ProActive Workshops for small business, professionals, managers and students
Linkedin ProActive Workshops for Corporate

Why Linkedin

In my role as Personal Branding trainer and coach, I have seen the value of Linkedin since its tipping point several years ago, experiencing personally its tremendous power both for individuals and companies.

That's why I started doing workshops and seminars for professionals wishing to get more from this fantastic networking site – whether they be business owners, recruiters, jobseekers, business developers or managers wishing to expand their network.

More than 250 people attended to my online and offline workshops, and I helped more than 20 companies to design and implement their presence on the online professional network.

Let’s take a look at some of the advantages Linkedin offers:

An Impressive Membership

Consider the demographics of the average Linkedin user:

The average household income is $92,000
50% are college graduate (another 30% have attended college)
50%+ are decision makers in their companies
Demographics exceed those of Wall street Journal in most categories.

If you’re looking for a financially qualified prospect you’ve come to the right place.

Expand and Enhance Your Networking

Networking has been a staple for most business people throughout the years. Linkedin doesn’t replace face to face networking but it can enhance it.

Identify Prospects or Potential Employees

Most businesses rely on sales people to develop new prospects. The difference between a failing business and a successful one is often the ability to find and develop new prospects. Linkedin allows you to search for members that fit specific criteria.

See How You Connect Into an Opportunity

Having the ability to conduct research on a prospect is important. Being able to identify how you connect to an opportunity is even more valuable. When you look at a person that is a 2nd or 3rd degree connection Linkedin shows you the people that connect you to the person.

Identify Companies and Employees

Since introducing their Companies section Linkedin has continued to make changes to add value. These profiles offer a great resource to identify potential prospects. You can learn a lot about a company reviewing their profile including seeing a list of employees that have Linkedin profiles. This allows you to identify employees that you can connect to in order to network your way up the ladder to gain access to decision makers.

If your sales or business development people are not utilizing this resource they’re leaving a valuable tool in their toolbox.

Its also a great way to promote your company with the ability to feature products and jobs.

Communicate Your Message in a Cost Efficient Manner

Over 90% of the people on Linkedin utilize a free account. With their account they can contact their direct connections or fellow members directly, they can communicate a message through the “Status Update” feature, they can poll their connections, engage in discussion conversations in groups, and post press releases or news articles in groups. All done at no cost.

You can build your community and communicate with it on a ongoing basis for the simple cost of the time to implement. Talk about a valuable resource in a time of financial constraints.